BMW Canada

“This is a BMW” – Flagship Event Director Jamie Birkmyre reflects on a tournament’s 15th anniversary.

  • Jamie Birkmyre: “The BMW PGA Championship is a benchmark.”
  • The flagship eventuality on a European Tour has undergone an
    considerable growth during a partnership with BMW.
  • Record Pro-Am crowds for a veteran tournament: 22,000
    fans group to a iconic Wentworth Club on Wednesday.


London. The BMW PGA Championship during a Wentworth Club, on the
hinterland of London, is one of a many prestigious golf tournaments
on a general calendar and attracts world-class golfers and
tens of thousands of spectators each year. As a tournament
celebrates a 15th anniversary with BMW as title
partner, Championship Director Jamie Birkmyre looks behind on the
considerable growth that a European Tour’s flagship eventuality has
undergone given BMW came on house in 2005.

“I was handed a climax jewels,” says Jamie Birkmyre, referring to
a impulse in 2005 when he was named Championship Director of a PGA
Championship, that was hold underneath a BMW ensign for a initial time.
Today, 15 years later, one thing is certain: Together, BMW and the
European Tour have given a climax wealth a new splendour.

“The standards set by BMW are a top we can presumably achieve,”
says Birkmyre, looking behind to a start of a partnership. “BMW
brought in a character that was so unchanging with a proceed a automobile
manufacturer produces a illusory cars. Every fact is initial class,
there is no compromise.” This proceed was practical immediately to the
BMW PGA Championship, that has been softened consistently each year
since. “BMW lifted a turn and, during a same time, each party
concerned lifted their possess level,” says Birkmyre.

The flagship eventuality of a European Tour has determined a standing that
creates it a purpose indication for other tournaments. “The BMW PGA
Championship is a benchmark: A overwhelming venue, world-class players,
heritage, and partners with prestigious, world-league brands. The golf
is a nucleus, and we build around that post to give a fans the
best knowledge possible.”

The witness knowledge is a concentration of a organisers. With great
courtesy to detail, they have invariably lifted a bar each year
– from a Championship Village and a luminary Pro-Am, to the
fantastic weekend concerts that element a golfing experience
for a fans.

Birkmyre describes this development: “This is not only about a golf
tournament, let’s make this a festival. With a BMW PGA Championship,
we are in a party business. It started with a Pro-Am.
Let’s not have a Pro-Am like any other, let’s have celebrities. Then
we combined a concerts on a weekends. This year, with Rudimental and
Anne-Marie on a stage, we will attract a lot of people who have
never been to a golf eventuality before. They are entrance for a song in
a initial place, and might lapse for a golf.”

Day one of a 2019 BMW PGA Championship valid that this proceed is
still intensely successful: On Wednesday, 22,000 people came to the
luminary Pro-Am during a Wentworth Club. “This is substantially a world
record for a Pro-Am,” says Birkmyre. And that is only a start of the
contest week.


BMW PGA Championship: Winners in a BMW era.

2018      Francesco Molinari (ITA)

2017      Alex Noren (SWE)

2016      Chris Wood (ENG)

2015      Byeong Hun An (KOR)

2014      Rory McIlroy (NIR)

2013      Matteo Manassero (ITA)

2012      Luke Donald (ENG)

2011      Luke Donald (ENG)

2010      Simon Khan (ENG)

2009      Paul Casey (ENG)

2008      Miguel Angel Jiménez (ESP)

2007      Anders Hansen (DEN)

2006      David Howell (ENG)

2005      Angel Cabrera (ARG)