Three years since the market launch of BMW i. 100,000 electrified BMW on the road.


Munich.

Three years of BMW i, three years of innovation, three years of
holistic sustainable mobility: since its market launch in November
2013, BMW i has not only been the technological pioneer of the BMW
Group, but has also symbolised the company’s innovative strength and
future orientation in every vehicle it brings onto the road.

 

Today, this can be seen more clearly than ever: the BMW Group
has now delivered more than 100,000 purely electric-powered cars and
plug-in hybrids to customers worldwide. The BMW i3 alone has reached
a figure of more than 60,000 units, making it the most successful
electric vehicle in the premium compact segment. Meanwhile, the BMW
i8 ranks first among electrified sports cars, with more than 10,000
delivered since the middle of 2014. Additionally, there are the
approximately 30,000 plug-in hybrids sold to date; known today under
the label BMW iPerformance, these reflect the successful broad-based
transfer of BMW i technology.

 

“BMW i remains our spearhead in terms of innovation and it will
continue to open up groundbreaking technologies for the BMW Group,”
says Chairman of the Board of Management of BMW AG, Harald
Krüger
. “When it comes to electric drivetrains, we’ve
already successfully managed to put this technology transfer on the
road. The next technological advance we will address is automated
driving, where the BMW iNEXT will set a new benchmark.”

 

By establishing the BMW i brand and opting to develop a separate
vehicle architecture and BMW eDrive technology for electric power,
the BMW Group became a pioneer in the field of individual,
sustainable mobility. Both the BMW i3, designed for locally
emissions-free mobility in an urban environment, and the
future-oriented plug-in hybrid sports car BMW i8 combine Sheer
Driving Pleasure with a premium character that is consistently
geared towards sustainability, including the use of
resource-efficient production methods and materials. This also
appeals to new groups of customers: more than 80 per cent of BMW i3
customers worldwide are new to BMW.

 

All in all, the BMW Group now offers seven models that either
run on electric power alone, like the BMW i3, or are plug-in
hybrids, combining a combustion engine and an electric motor. Other
models will follow in the years to come, including a MINI Countryman
plug-in hybrid in 2017. What is more, a new variant of the BMW i8
sports car with plug-in hybrid drive will come out in 2018 – an
open-top BMW i8 Roadster. Looking further ahead, the portfolio will
be extended to include a purely electric-powered MINI in 2019 and a
purely electric-powered BMW X3 in 2020. At the start of the next
decade, another, larger BMW i model with electric drive is due to
appear: the BMW iNEXT. This highly innovative model will be the new
innovation leader and spearhead of BMW i.

 


 

 

In the event of enquiries, please contact
:

 

Paloma Brunckhorst, Product Communications BMW i, BMW iPerformance

Phone: +49-89-382-22322


paloma.brunckhorst@bmwgroup.com

 

Wieland Brúch, BMW i Communication, Electric Mobility

Phone: +49-89-382-72652


wieland.bruch@bmwgroup.com

 

Max-Morten Borgmann, Business and Finance Communications Phone: +49
89 382-24118, Fax: +49 89 382-24418


Max-Morten.Borgmann@bmwgroup.com

 

Glenn Schmidt, Head of Business and Finance Communications

Phone: +49 89 382-24544, Fax: +49 89 382-24418


Glenn.Schmidt@bmwgroup.com

 

 

Internet:
www.press.bmw.de

E-Mail:
presse@bmw.de

 

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


www.bmwgroup.com

Facebook:
http://www.facebook.com/BMWGroup

Twitter:
http://twitter.com/BMWGroup

YouTube:
http://www.youtube.com/BMWGroupview

Google+:
http://googleplus.bmwgroup.com